Web Development Services

Need a website that works as hard as you do? I help deliver WordPress, Shopify, and Optimizely websites built with care to help your business thrive.

Need a Web Developer?

Reliable, scalable and easy to manage

A successful website is more than just an attractive design and well-written code. It should support your business objectives, engage your audience, and provide a platform that can grow alongside your organisation.

As an experienced web consultant, I help businesses choose the right technology for their needs and develop websites that deliver real commercial value. Whether you’re launching a new website, replacing/updating an outdated platform, or looking for a more scalable solution, I can guide you through the process and deliver a website that’s built around your goals.

The Platforms Get a quote

Freelance Web Development Services - Invest Property Chic Website Screenshot

Choosing the Best Platform for Long-Term Success

No two businesses are the same, which is why there is no single website platform that suits every project. The right solution depends on your goals, budget, content requirements, and future growth plans.

I work with some of London’s best development teams across a range of platforms and technologies, helping businesses choose the most appropriate solution for their needs.

The main website development services we offer are listed below, along with the types of projects they are best suited to. If you require something else, reach out, and we’ll discuss your needs.

WordPress Websites

WordPress is an excellent choice for businesses looking for a flexible, cost-effective, and easy-to-manage website. From brochure websites and lead generation platforms to e-Commerce websites (using WooCommerce) and blogs, I help develop bespoke WordPress solutions that are designed to attract visitors, generate enquiries, and support business growth.

Every WordPress website is built with usability, performance, security, and search engine visibility in mind, giving you complete control over your content while providing a professional experience for your customers.

Shopify Website Development

If you’re looking to sell products online, Shopify offers a powerful and user-friendly platform that allows businesses to manage their online stores with confidence.

I help develop Shopify websites that focus on creating a seamless customer journey, helping visitors find products quickly and complete purchases easily. Whether you’re launching a new online store or improving an existing one, I can help you create an eCommerce experience that supports increased sales and long-term growth.

For more information about online selling solutions, please visit my dedicated eCommerce website development page.

Optimizely Website Development

For growing businesses that require more advanced content management capabilities, Optimizely provides a powerful platform that combines flexibility, scalability, and an excellent editing experience.

I help organisations plan, develop, and improve Optimizely websites that support complex content requirements while remaining easy for internal teams to manage. Whether you’re looking to enhance customer experiences (personalisation, etc), improve content workflows, or future-proof your digital presence, I can help you get the most from your Optimizely investment.

UI and UX Design Services and Website Audit

Custom Web Applications & Bespoke CMS Development

Sometimes your business requires functionality that standard platforms simply can’t provide. In these situations, a bespoke solution can offer greater efficiency, flexibility, and long-term value.

I help develop custom web apps and bespoke content management systems tailored to your specific requirements. From customer portals and booking systems to business process automation and specialist management tools, I assist in the creation of solutions that streamline operations, reduce manual tasks, and support your business as it grows.

Looking for the Right Website Solution?

Choosing the right platform can be challenging, particularly when every business has different goals, budgets, and technical requirements. That’s why I take a consultative approach, helping you identify the most appropriate solution before any development work begins.

Whether you need a WordPress website, Shopify store, Optimizely platform, or a completely bespoke web application, I’ll work with you to create a solution that delivers measurable value for your business.

Get in touch to discuss your project and request a quote — no pressure, just a straightforward conversation about what you need and how I can help.

Get a quote The development process

The Web Development Process

A successful website starts with a clear plan and good communication. That’s why I follow a structured but flexible development process that keeps you informed at every stage, from our initial conversation through to the launch of your new website.

Initial Consultation

Every project begins with a friendly, no-obligation discussion about your business, your objectives, and what you want your website to achieve. We’ll explore your target audience, existing website (if any), preferred functionality, timescales, and budget to ensure I fully understand your requirements.

Proposal & Quotation

Following our consultation, I’ll prepare a detailed proposal outlining the recommended solution, project scope, deliverables, timescales, and costs. Everything is presented clearly, so you’ll know exactly what’s included before any work begins.

If you also require web design services, we can include them both.

Agreement & Initiation

Once you’re happy to proceed, we’ll confirm the project scope, agree on the schedule, and gather any content, branding, images, or documentation required. This ensures the project gets off to the best possible start with clear expectations for everyone involved.

An initial payment on account will also need to be made. Usually, 30% of total fees.

Initial Development Phase

With the planning complete, the build process of your new website will begin. If the design phase is being handled by a 3rd-party, the design files will need to be provided at this point. If you would like me to handle the design as well, you can review the web design process on the web design page.

During the initial development phase, we’ll build all key page templates, content blocks and integrate 3rd-party platforms for required functionality.

Review & Refinement

Once the website has reached an advanced stage, you’ll be invited to review it and provide feedback. This collaborative stage allows us to make refinements, adjust functionality, and ensure everything meets your expectations before launch.

Launch & Support

After the final approval, your new website will be prepared for launch and made live. I’ll carry out final checks to ensure everything is working correctly and, if required, we can discuss ongoing support, maintenance, and advice to help your website continue performing at its best.

Feedback, Revisions & Approval

Launching your website is just the beginning. As your business evolves, your website should evolve with it.

Whether you need regular maintenance, security updates, content changes, SEO improvements, conversion rate optimisation, new functionality, or ongoing technical support, I’m here to help.

By working together beyond the initial launch, we can continue to improve your website’s performance, keep it secure and up to date, and ensure it continues to support your business goals for years to come.

Ready to get started?

If you’re looking for a freelance web consultant in London who works in a clear, structured, and transparent way, I’d be happy to hear about your project.

Simply get in touch using the form below to arrange an initial consultation and request a quote.

Let’s create a well-designed, well-built, secure website that supports your business today and into the future.

Get a quote Development costs

What Influences the Cost of Website Development?

Every project is different, which is why I don’t believe in one-size-fits-all pricing. I take the time to understand your requirements before recommending the most suitable solution and providing a clear, transparent quotation with no hidden costs.

The size and complexity of the website are two of the biggest factors. A simple brochure website with a handful of pages will naturally cost less than a large website with dozens of pages, advanced functionality, or multiple user types.

Common factors that impact the cost of website development include:

Platform Selection

Choosing the right platform plays an important role in the overall cost and success of your website.

WordPress is often the ideal choice for brochure websites and content-rich sites, while Shopify is designed for businesses selling online. Both are off-the-shelf platforms that can help cut development time.

Optimizely offers advanced content management capabilities for more complex websites, and bespoke web applications provide a tailored solution where off-the-shelf platforms aren’t the right fit.

I’ll help you choose the platform that best meets your business goals, budget, and future growth plans.

# of Blocks & Templates

Many web pages are now created from a series of blocks, each designed to hold specific types of content. Each of these blocks needs to be built so that they respond to a variety of screen sizes.

Some web pages are unique in terms of content, structure and functionality, and so require building separately from the blocks mentioned above. Examples include the home page (highly engaging) and contact pages (maps, forms, etc).

Larger websites with more functionality requirements are likely to require a higher number of unique page templates and content blocks.

Integrations

Many businesses rely on their website to connect seamlessly with other systems and services. Integrating your website with CRM software, email marketing platforms, booking systems, payment gateways, analytics tools, or other third-party applications can improve efficiency and automate key business processes.

The number and complexity of these integrations can influence both the timeline and the overall development cost.

Ongoing support

Your website should continue to evolve as your business grows. Whether you need regular maintenance, security updates, content changes, SEO improvements, or new functionality, ongoing support helps keep your website secure, up to date, and performing at its best.

The level of support you require will depend on your business needs and can influence the overall investment.

Budget vs Requirements

As with all things in life, it’s often the budget that drives the solution. So it’s important to communicate this clearly during the initial discussions. After all, transparency is the key to the success of any website project.

With the budget defined, a suitable solution can be discussed, making sure that your money is spent wisely on areas that will deliver a solid return on investment, rather than bells & whistles that add little value.

The challenge is to find the sweet spot that delivers an engaging online presence that converts potential customers at a price that’s right. Working closely together, we can make that a reality.

Let’s get started Service areas

Service areas

I deliver web design & development services to local businesses in and around London. But with the joys of online communication tools such as Zoom, Google Meet and Teams, I can provide web services to just about any business, anywhere.

Local Businesses

Anywhere that can be reached by foot or public transport within 30-60 mins.

• Wallington & Waddon
• Carshalton & Hackbridge
• Sutton
• Croydon
• Morden
• Merton
• Wimbledon
• Purley & Coulsdon
• Cheam & Ewell

London Businesses

I’m just 30 mins from Victoria, allowing me to get to most Central London businesses in under an hour.

South London areas that are easily accessible are:
• Battersea
• Clapham
• Balham
• Streatham
• Tulse Hill
• Herne Hill
• Mitcham

National Businesses

With online communication tools being commonplace in a post-COVID19 world, it’s easy to talk to just about anyone, no matter where they are. So, if you’re based elsewhere in the UK and you would like to talk to me about your web development requirements, feel free to get in touch.

Ready to discuss your website requirements?

Great! I offer honest, real-world guidance based on years of experience. Whether you need some UI/UX improvements for an existing site or you’re in the market for a completely new website, help is just a click away.

Let’s get started Web dev FAQ

Let’s create a beautiful new website.

Just fill out the form here with your details and an outline of your requirements, but feel free to get detailed if you wish. I’ll then get in touch to clarify a few details before putting together an initial propsal.

Address:	By appointment only
Email(s):	gmwc@gregmac.co.uk
Phone(s):	Supplied after initial enquiry by form or email

Your message has been sent. Thank you.

Please check this box if you agree to be contacted about your enquiry. I will also add you to the mailing list, but don’t worry, you can easily unsubscribe from that anytime.

Web development FAQ

I hope the info above helps clarify the way I like to work, how I quote, and the service that I offer. But if you still have questions, I have listed some common FAQs below that may further assist you. If you need additional clarification, please feel free to contact me using the form above, and I’ll be happy to help.

I graduated from Southampton Institute (now Solent University) with a BA in graphic design, which covered both print and new media disciplines. My first job was working in direct mail, but I quickly moved to another studio that produced CD-ROMs, focusing on user interface design. Later on a joined a brand design agency, helping them offer web design services to clients across a wide range of industries. In recent years, I used my considerable branding and project management skills to help re-launch a web design & development agency based in London, and have also worked in-house for businesses looking to improve their online presence.

Over the years, I’ve worked with organisations across a wide range of industries, from local businesses and professional service providers to retailers, charities, technology companies and larger organisations.

While every sector has its own challenges and requirements, the fundamentals of web design & development remain the same. A successful website needs to communicate clearly, provide a positive user experience and support the goals of both the business and its customers. My role is to understand what makes your organisation unique and translate that into a website that reflects your brand and objectives.

In many cases, experience across multiple industries can be an advantage. It allows me to bring fresh ideas, proven approaches and insights from different sectors while avoiding assumptions based on industry norms.

Whether you’re an established business, a growing company or a new startup, I take the time to understand your audience, competitive landscape and goals to ensure the website is tailored to your specific requirements.

I primarily work independently and personally manage every web design project from start to finish. This allows me to maintain a high level of quality, consistency and attention to detail while ensuring clients benefit directly from my experience and expertise throughout the process.

That said, some projects benefit from specialist skills beyond the scope of web design. When required, I can collaborate with a trusted network of experienced professionals, including web developers, copywriters, photographers and other digital experts. This allows me to assemble the right team for your specific needs while maintaining a single point of contact for you.

For clients, this approach offers the best of both worlds. You receive the personal service, flexibility and strategic guidance of working directly with an experienced independent consultant, while also having access to additional expertise when needed.

Whether a project is delivered entirely by me or involves carefully selected collaborators, my role remains the same: to oversee the process, ensure everything works together effectively and deliver a professional website that supports your business goals and provides a great experience for your customers.

I provide a wide range of web development services, including WordPress websites, Shopify websites, Optimizely development, bespoke web applications, and custom CMS solutions. Whether you need a simple brochure website, an eCommerce store, or a more advanced business application, I’ll recommend the most appropriate solution for your requirements.

Yes. I offer both website design and development, providing a complete end-to-end service. From planning the user experience and designing page layouts to developing and launching your website, I can manage the entire project, ensuring your website looks professional and performs effectively.

Absolutely. I can advise on domain name registration, help you choose a suitable hosting provider, and manage the technical setup required to get your website online. If you already have a domain or hosting in place, I can work with your existing arrangements.

Yes. As an experienced web consultant, I provide independent website audits and consultancy services to help businesses improve their online presence. Whether you need technical advice, recommendations for improving performance, or guidance on selecting the right platform, I can provide practical, impartial advice.

Yes. Every website follows SEO best practices, including responsive design, fast page loading, clean code, and search engine-friendly site structure. I also offer dedicated SEO services for businesses looking to improve their search engine visibility and attract more qualified visitors.

Yes. Along with my strategic developer partners, I offer ongoing website maintenance and support to help keep your website secure, up to date, and performing at its best. This can include software updates, security monitoring, content changes, technical support, performance improvements, and future enhancements as your business grows.

Yes. I can integrate your website with a wide range of third-party services, including payment gateways, CRM systems, email marketing platforms, booking systems, analytics tools, and other business applications to help streamline your processes and improve efficiency.

Yes. All websites include an easy-to-use content management system, allowing you to update text, images, blog posts, and other content without needing technical knowledge. I’ll recommend the CMS that’s best suited to your business and guide how to use it.

Yes. Website performance plays an important role in user experience, search engine rankings, and conversion rates. I can identify performance issues and optimise your website by improving page speed, reducing unnecessary code, optimising images, and implementing technical best practices.

Yes. I can advise on website accessibility and help implement features that make your website more inclusive and easier to use. I can also assist with GDPR-related requirements, such as cookie consent solutions, privacy policies, and contact forms, helping you follow current best practices. While I can provide technical guidance, I recommend seeking legal advice where specific compliance requirements apply.

Absolutely. Every website is built to be fully responsive, meaning it adapts seamlessly to different screen sizes and devices, including smartphones, tablets, laptops, and desktop computers.

Mobile-friendly web development is no longer optional. With a significant proportion of web traffic now coming from mobile devices, your website must provide a fast, intuitive and enjoyable user experience regardless of how visitors access it. A responsive website not only improves usability but can also support your SEO efforts, as search engines favour mobile-friendly websites in their rankings.

Before launch, your website is thoroughly tested across a range of screen sizes and browsers to ensure everything works as expected and provides a professional experience for every visitor.

As much or as little as you’d like to be. I believe the best websites are created through collaboration, so I’ll involve you at key stages to gather your feedback and ensure the project stays aligned with your goals. At the same time, I’ll guide you through the process, making it as straightforward and stress-free as possible.

Every project begins with an agreed schedule outlining the key stages, milestones, and expected completion date. I’ll keep you informed throughout the project and communicate promptly if anything arises that could affect the timeline. My aim is always to deliver your website on time without compromising quality.

Changes are a natural part of most website projects. Minor amendments and refinements are typically included during the review stage to ensure the finished website meets your expectations. If you request additional functionality or significant changes beyond the agreed project scope, I’ll discuss the options with you and provide a clear quotation before any extra work begins.

Once your website reaches the review stage, you’ll have the opportunity to test it thoroughly and provide feedback. I’ll work through your comments with the dev team, making agreed revisions before the website is launched. The goal is to ensure you’re completely happy with the final result.

The cost of a website depends on a number of factors, including its size, functionality, design requirements, platform, integrations, and the level of ongoing support you require. Every project is different, so I don’t believe in one-size-fits-all pricing.

Following an initial consultation, I’ll provide a clear, transparent quotation based on your specific requirements, with no hidden costs or surprises. This ensures you receive a solution that’s tailored to your business goals and budget.

The timescale for developing a website depends on the size and complexity of the project, as well as how quickly content and feedback are provided. A straightforward business website can often be completed within a month or two, while larger or more complex websites may take longer.

During the proposal stage, I’ll provide a realistic project timeline so you know exactly what to expect at every stage of the project.

Yes. This is usually 30% of the total cost of the project, with another 30% being paid when the initial development is reviewed, and the remaining 40% when the website is approved for deployment.

It’s quite common for new ideas, requirements or opportunities to emerge once a website project is underway. If you need additional features, functionality or design changes after the project has started, these can usually be accommodated through a clearly managed change process.

At the beginning of the project, we’ll agree on a scope of work that outlines exactly what is included. This helps keep the project on track and ensures expectations are clear from the outset. If additional requirements arise beyond the agreed scope, I’ll assess the impact on the timeline and budget before any extra work is undertaken.

You’ll always be informed of any additional costs or delivery implications in advance, allowing you to decide whether you’d like to proceed, postpone the changes or explore alternative solutions.

I aim to remain flexible while maintaining transparency, ensuring your website evolves in the right direction without surprises or unnecessary costs.

Once the project has been completed and all agreed-upon payments have been made, ownership of the website transfers to you. You’ll have full ownership over the finished product and the ability to manage its future design & development changes as you see fit.

I believe in building long-term relationships based on trust rather than lock-in. While many clients choose to continue working with me for ongoing support, maintenance and digital consultancy, you are never tied to my services and remain in control of your website and digital assets.

Website performance is an important consideration for both user experience and search engine visibility. Clean, efficient code and applying best practices such as image optimisation, browser caching, code minification, and performance monitoring all help. Every website is built with speed, usability, and long-term performance in mind.

Hosting also plays a big part in the performance of a website. I can advise on the best hosting solution for your website if you need assistance in this area.

Yes. The dev teams I work with have experience integrating websites with a wide range of third-party services, including payment gateways, CRM systems, email marketing platforms, booking systems, analytics tools, and other business applications. Where an API is available, they can help connect your website with the systems your business relies on to improve efficiency and automate everyday processes.

Security is considered throughout every stage of the development process. The dev teams follow industry best practices to help protect websites against common threats, including secure coding practices, software updates, user access controls, SSL encryption, and regular maintenance where required. If you are taking care of your own web hosting requirements, it is strongly advised that a backup solution be put in place.

Yes. If your business serves customers in multiple countries or languages, a multilingual website can be provided that makes it easy for visitors to access content in their preferred language. I’ll recommend the most suitable approach based on your target audience, website platform, and long-term business goals.

Yes. If your website includes a content management system (CMS), I’ll provide guidance to help you manage your website with confidence. Depending on your requirements, this can include one-to-one training, team training, or supporting documentation covering common tasks such as updating content, adding images, publishing blog posts, and managing pages.

Your website belongs to you. If you decide to move to another developer or hosting provider in the future, I’ll work with you to ensure the transition is as smooth as possible. Where appropriate, I’ll provide the necessary files, documentation, and technical information to support the migration and minimise any disruption to your website.

Yes. Before any design or development work begins, I always recommend taking the time to clearly define what success looks like for your website. The most effective websites are built around business objectives, whether that’s generating enquiries, increasing sales, promoting services or improving brand credibility.

If you’re replacing an existing website, I recommend reviewing what’s working well and identifying any areas that could be improved. Existing analytics, search engine performance and customer feedback can provide valuable insights that inform design and functionality decisions.

Finally, gathering a list of all platform integrations, content requirements, brand assets and examples of websites you like before the project starts can help streamline the process and keep everything moving efficiently. My role is not only to provide development services, but also to offer strategic guidance that helps ensure your investment delivers long-term value for your business.

One of the most common mistakes businesses make is focusing too heavily on how a website looks while overlooking how it performs. A visually impressive website is important, but it also needs to be easy to navigate, fast to load, mobile-friendly and designed to guide visitors towards taking action.

Another frequent issue is a lack of a clear strategy. Many websites are built without a clear understanding of the target audience, business objectives or user journey. This can result in confusing navigation, weak messaging and missed opportunities to generate enquiries or sales.

The best way to avoid these mistakes is to take a strategic approach from the outset. By combining thoughtful website design, strong user experience principles, SEO best practices and a clear understanding of your goals, it’s possible to create a website that not only looks professional but also delivers measurable business results.