Freelance SEO Consultant

As a Freelance SEO Consultant, I deliver tailored strategies to boost your rankings, traffic, and leads. Let’s grow your business together!

Need some SEO?

Struggling to get noticed online?

20 years ago, you may have got away with launching a website and never touching it again, relying solely on word-of-mouth and print-based marketing to bring site visitors. But unfortunately, the adage ‘If you build it, they will come’ just isn’t enough these days. Today, your site performance needs to be on-point, with a well-considered SEO strategy in place to maximise organic traffic.

Your target audience is out there right now, searching for your products, services, and events using web-based search engines, voice search and generative AI tools. So let’s steer them towards your website with a solid content strategy that amplifies your online visibility and increases conversion rates.

I’m a Freelance SEO Consultant who makes SEO simple! More traffic, better rankings, real results—no jargon, just growth.

SEO Focus Areas Get an SEO Audit

SEO Focus Areas

In general, there are three areas of focus in the world of SEO – Technical SEO, On-site SEO and Off-site SEO. They all need to work in harmony in order to maximise the reach and effectiveness of your website.

Each area of SEO can be split into several tasks covering everything from indexability & performance to content, usability and your backlink profile. These tasks include, but are not limited to, the following:

Technical SEO

Technical errors often highlighted in a top-level audit include:

• Sitemap & Crawability Review
• Identify & Fix Broken Links
• Page-load Speed
• Coding & Script Reviews
• Hosting Review
• CMS & Plugins Updates
• Mobile Responsiveness
• HTTPS & SSL Certificates
• Structured Data / Schema Review

The role of an SEO consultant is to help identify the problems within each of these key areas. Once detailed, each problem should be fixed, resulting in a healthier website that is optimised for long-term success.

Be it a brochure site selling services or an eCommerce website selling physical goods, I can help uncover the problems standing in the way of online growth. The first step is to run an SEO audit. All I need is access to your Google Analytics, your Google Search Console account, and ideally your website CMS (you can set up non-admin access if you wish). If you don’t already have analytics and GSC set up, I advise that you action that asap. But if you need assistance, I can help with that too.

If you’re concerned about the effectiveness of your website, I can help eliminate the uncertainty. Just fill out the form below and I’ll be in touch to discuss your options.

Get an SEO Audit My SEO Services

SEO Audits, Strategy and Ongoing Optimisation

As a freelance SEO specialist, I offer four unique SEO services – 2 different levels of audit, an SEO Growth Strategy service and ongoing Search Engine Optimisation. Each service is geared towards building an online presence that attracts and converts new customers. If you’re not yet sure what you need, you can start with a general website audit that covers much of the basics, and then progress towards building an SEO strategy and possibly some ongoing optimisation.

An SEO audit can take anything from a couple of days to a couple of weeks depending on the size of the website and how detailed you wish the audit to be. The scope of the audit can be discussed prior to quotation. This way you’ll know exactly what you are paying for and when you’ll receive your report.

The time it takes to build and implement an SEO content strategy will depend entirely on your business goals. If you run a company that offers services, I would suggest focussing on one service to begin with. The strategy should be outlined, executed and reviewed throughout a minimum of a 3-month period. Once the level of success is ascertained, the strategy can be refined and applied to other service areas.

Here’s an overview of each SEO service:

How long does a full website audit take?

Top-line Site Audit

A top-line site audit will take 1.5 days to complete and would include details covering technical issues and content-related performance stats.

Mid-level Site Audit

A mid-level site audit includes everything from the top-line audit, plus details regarding UI & UX best practices, such as navigation, site structure, page structure, CTAs, friction points, etc.

In-depth Site Audit

An in-depth site audit may also include some competitor analysis, a review of your SEO strategy, product pages, trust signals and more.

Monthly Tracking

If you require ongoing monitoring of your website to check the effectiveness of site fixes and content improvements, I suggest a minimum of 1 half-day p/m for small websites, increasing to multiple days for larger websites.

The good news is that you don’t have to commit to either of the upper tiers at first. Even if you think there are big problems with your site, you can start with the lowest tier, and then, depending on the findings and your available budget, we can discuss a plan of action that aims to fix specific issues, boost organic traffic and increase conversion rates over a period of time. This helps manage your budget and see a positive RoI (Return on Investment).

Getting Started Service areas

Service areas

I focus on delivering SEO services to local small businesses and those that I can easily reach via public transport. But with the joys of online communication tools such as Zoom, Google Meet and Teams, I can provide SEO services to just about any business, anywhere.

Local Businesses

Anywhere that can be reached by foot or public transport within 30-60 mins.

• Wallington & Waddon
• Carshalton & Hackbridge
• Sutton
• Croydon
• Morden
• Merton
• Wimbledon
• Purley & Coulsdon
• Cheam & Ewell

London Businesses

I’m just 30 mins from Victoria, allowing me to get to most Central London businesses in under an hour.

South London areas that are also easily accessible are:
• Battersea
• Clapham
• Balham
• Streatham
• Tulse Hill
• Herne Hill
• Mitcham

National Businesses

With online communication tools being commonplace in a post-COVID19 world, it’s easy to talk to just about anyone no matter where they are. So, if you’re business is based elsewhere in the UK and you would like to talk to me about providing an audit of your website, feel free to get in touch.

So what are you waiting for? It’s time to take action. After all, that website isn’t going to fix itself.

Just contact me via the form below and we’ll put you on the road to a better-performing website. If you still have questions, I’ve included a link to my SEO FAQ which should help.

Let’s get started SEO FAQ

Let’s get you more high-intent website traffic!

Just fill out the form here with your details and a general outline of your requirements, but feel free to get detailed if you wish. I’ll then get in touch to discuss how I can help you reach your business goals. We’ll put together a clear action plan to improve your website’s search engine rankings and get it in front of potential customers.

Address:	By appointment only
Email(s):	gmwc@gregmac.co.uk
Phone(s):	Supplied after initial enquiry by form or email

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Please check this box if you agree to be contacted about your enquiry. I will also add you to the mailing list, but don’t worry, you can easily unsubscribe from that anytime.

SEO Services FAQ

I hope the information above helps clarify how I can improve your website’s performance in the SERPs, attract more traffic, and boost sales. But if you still have questions, I have listed some common FAQs below that may further assist you. If you still need clarification, please feel free to contact me using the form above, and I’ll be happy to help.

SEO is a long-term strategy, and results typically begin to show within 3 to 6 months. However, the exact timeline depends on several factors, including the competitiveness of your industry, the current state of your website, the quality of your content, and the effectiveness of your SEO strategy. While some improvements—like technical fixes or on-page optimisation—can yield quicker wins, significant increases in traffic and rankings take time as search engines crawl, index, and reassess your site. Consistency, quality, and patience are key.

An SEO audit is a subset of a website audit that specifically focuses on search engine optimisation. It analyses factors like keyword usage, on-page SEO, backlink profile, technical SEO, and search rankings.

A business needing better rankings may opt for an SEO audit, whereas a website struggling with performance, usability, or conversion issues would benefit from a complete website audit. Ideally, both audits should be conducted regularly to maintain an optimised and competitive online presence.

SEO is not a one-time effort—it requires ongoing work to maintain and improve results. Search engine algorithms are constantly evolving, competitors are always optimising their websites, and user behaviour changes over time. While a one-off SEO audit or initial optimisation can lay a strong foundation, sustained performance depends on continuous efforts such as publishing fresh content, earning high-quality backlinks, monitoring analytics, and addressing technical issues as they arise. Ongoing SEO ensures your website remains visible, competitive, and aligned with best practices, ultimately driving long-term growth and consistent organic traffic.

Yes, I can offer training and consulting designed to empower you and your team with the knowledge and tools needed to improve your website’s visibility. Whether you’re looking for a one-off session or ongoing guidance, I can provide practical, easy-to-understand advice on keyword research, on-page optimisation, content strategy, technical SEO, and performance tracking. Sessions can be customised to suit your experience level—ideal for marketing teams, content creators, or business owners who want to manage SEO in-house more effectively. My goal is to make SEO accessible and actionable, so your team feels confident applying best practices and making informed decisions that support long-term growth.

Developing an effective SEO strategy begins with a comprehensive website audit to assess your site’s current performance, identify technical issues, and uncover content gaps. From there, I carry out in-depth keyword research, competitor analysis, and audience profiling to understand how your ideal customers search online. Using this insight, I create a tailored roadmap that covers on-page optimisation, content improvements, technical SEO enhancements, and off-page opportunities such as link building. The strategy is aligned with your business goals, whether that’s increasing visibility, driving leads, or improving conversions.

Yes, I exclusively use white-hat SEO techniques that align with Google’s Webmaster Guidelines and focus on delivering long-term, sustainable results. White-hat SEO involves ethical, proven strategies such as high-quality content creation, proper keyword targeting, user-focused optimisation, technical site improvements, and earning authoritative backlinks through genuine outreach. I don’t engage in shortcuts or manipulative tactics that could risk penalties or damage your website’s reputation. My goal is to build a strong, trustworthy online presence for your business by improving visibility the right way—prioritising user experience, relevance, and quality over quick wins. This approach ensures your website remains competitive, resilient to algorithm updates, and well-positioned for lasting success.

No, I do not use any black-hat SEO techniques, including PBNs (Private Blog Networks), paid links, or other manipulative tactics. I strictly adhere to white-hat SEO practices that align with Google’s Webmaster Guidelines.

Content plays a central role in my SEO strategy, serving as the foundation for driving visibility, engagement, and conversions. High-quality, relevant content helps search engines understand what your website offers and ensures users find value when they visit. I focus on reviewing and optimising content that aligns with your target audience’s search intent—whether it’s informative blog posts, service pages, or product descriptions. This includes strategic keyword integration, clear structure, and compelling messaging that encourages action. Additionally, I identify content gaps and opportunities to enhance topical authority, internal linking, and overall user experience. Great content not only boosts rankings but also builds trust, keeps visitors on your site longer, and supports your broader marketing goals.

Yes, I can help create a comprehensive, SEO-friendly content strategy tailored to your business goals. The process begins with understanding your target audience, business objectives, and industry trends. I conduct thorough keyword research to identify high-value search terms and topics relevant to your audience. Based on these insights, I can help develop a content plan that includes blog posts, landing pages, product descriptions, and other content types, optimised for both search engines and users. I focus on creating content that answers your audience’s questions, addresses their pain points, and aligns with their search intent, ensuring it is both valuable and discoverable. I also guide you on content distribution, internal linking, and ongoing optimisation to keep your content fresh and effective in driving traffic and conversions.

For businesses targeting specific regions, I take a focused approach to local SEO that improves visibility in local search results and drives traffic from nearby customers. This starts with optimising your Google Business Profile, ensuring consistent NAP (Name, Address, Phone Number) details across directories, and targeting locally relevant keywords. I also advise on the creation or refinement of location-specific landing pages, optimise for local intent, and encourage the gathering of genuine customer reviews to build trust and authority. Local link building, citation management, and structured data implementation further enhance your local presence. By aligning your website and content with the way people search in your area, I help you attract more qualified, geographically relevant traffic—whether you have a single location or multiple branches.

Yes, I can set up and optimise your Google My Business (GMB) profile to help improve your local search visibility. A fully optimised GMB profile is crucial for attracting local customers and appearing in Google’s local search results and map listings. I will ensure that your business name, address, phone number (NAP), website link, and business hours are accurate and consistent. Additionally, I’ll optimise your profile with relevant categories, high-quality images, and a compelling business description. I’ll also guide you in collecting customer reviews and using Google Posts to keep your audience engaged. Through regular monitoring and updates, we can ensure that your GMB profile remains active, relevant, and fully aligned with local search intent, driving traffic and boosting your online presence.

Yes, I can help set up both Google Search Console and Google Analytics for your website. These essential tools provide valuable insights into your site’s performance, traffic, and search rankings. I’ll link both tools to your website to track critical metrics. With Google Search Console, Google Analytics and my preferred choice of 3rd-party reporting tool, I’ll help you identify technical issues, low-traffic pages, track user behaviour, conversions, and traffic sources, giving us the data needed to refine your SEO strategy.

In general, I do not offer digital PR or link-building services. I focus on obtaining links from online directories and platforms that are free to use and require a simple registration process. I am happy to advise on a link-building strategy, but the actual execution would need to be undertaken by the client.

While social media signals (likes, shares, and engagement) are not direct ranking factors for SEO, they play an important indirect role in boosting your website’s visibility and overall SEO performance. Active social media presence can drive traffic to your website, increase brand awareness, and encourage natural link building as more people share and reference your content. Social signals also enhance your content’s reach, leading to higher engagement, which can result in more backlinks and greater authority. Additionally, social media can help build trust and credibility, both of which are important for long-term SEO success.

The success of your SEO campaign will be measured through a combination of key performance indicators (KPIs) that align with your business goals. These include improvements in organic search rankings for targeted keywords, increases in website traffic, and growth in conversions or lead generation. I will track changes in visibility and traffic using tools like Google Analytics and Google Search Console. Additionally, I monitor engagement metrics such as bounce rate, time on page, and page views to assess user experience. Backlink quality and quantity, as well as local search performance (if applicable), are also important success factors. Regular reporting will provide clear insights into progress, and I’ll make data-driven adjustments to continuously optimise the campaign. Ultimately, the goal is to ensure that SEO efforts translate into measurable business growth and long-term success.

You will receive detailed, easy-to-understand reports that track the progress and performance of your SEO campaign. These reports typically include key metrics such as top keyword rankings, organic traffic growth, domain authority, and backlink numbers. I’ll also provide insights into on-page optimisation, technical issues, and user engagement, offering actionable recommendations for continuous improvement. Depending on the scope of the project, you can expect these reports on a monthly or quarterly basis. Additionally, I’ll be available for ongoing consultations to discuss the results and make necessary adjustments to the strategy. This ensures complete transparency and keeps you informed about your SEO efforts.

Demonstrating SEO ROI involves tracking key performance indicators (KPIs) to measure the effectiveness of SEO efforts. First, we establish baseline metrics such as organic traffic, keyword rankings, and conversion rates. Using tools like Google Analytics and Search Console, we monitor improvements in these areas over time. ROI is then calculated by comparing the value of the leads or sales generated from organic traffic to the cost of SEO services. For instance, if SEO efforts lead to increased conversions, we can attribute that growth to our strategy. Additionally, tracking customer lifetime value (CLV) and measuring the cost per acquisition (CPA) helps provide a clear picture of SEO’s financial impact. Regular reporting and transparent communication ensure that you can see the tangible results of your investment.

If SEO results are not meeting expectations, I refine the strategy by focusing on areas like improving content quality, optimising for user intent, enhancing site speed, and addressing mobile-friendliness. I also review backlink strategies to help you create a strong and natural link profile. Regular monitoring and adjustments are made to align with search engine algorithm updates. Additionally, I collaborate with clients to reassess business goals and adapt the approach if needed, ensuring that the SEO strategy is aligned with overall objectives. Continuous optimisation and testing are key to driving sustainable improvements and long-term success.

I offer flexible pricing options for SEO services based on the unique needs of each client. Typically, my pricing is structured as follows:
1 – Hourly Rate: Ideal for short-term consultations or specific tasks, such as technical audits or keyword research. This option allows clients to pay only for the time spent on their project.
2 – Project-Based Pricing: Best for businesses seeking a one-time SEO overhaul, such as a comprehensive website audit or a complete site optimization. The price is fixed and depends on the project scope and complexity.
3 – Retainer: For ongoing SEO management and continuous optimization, a monthly retainer offers consistent support and results. This is ideal for long-term growth, including regular content updates, link building, and performance tracking.
Each pricing structure is tailored to your business goals, ensuring cost-effective and results-driven SEO strategies. Let’s discuss which option is best suited to your needs.

In addition to the standard pricing for SEO services, there may be occasional extra costs depending on the specific needs of your project. These could include:
Third-Party Tools or Software: If advanced tools are required for keyword research, competitor analysis, or tracking, the costs of subscriptions will be included within the fees unless the client specifies a particular tool or set of tools that they wish to use.
Content Creation: If your SEO strategy involves creating new content, such as blog posts, landing pages, or copywriting, additional fees may apply for content creation and editing.
Technical Development: Any significant website development or design changes outside of standard SEO recommendations may incur extra charges.
All additional costs will be clearly outlined upfront, ensuring transparency and no surprises throughout the process.

If you wish to cancel our SEO services, I offer flexible options to ensure a smooth transition. For clients on a monthly retainer, you can cancel anytime with 30 days’ notice, allowing us to wrap up ongoing projects and deliver a final performance report. For project-based pricing, cancellation terms will be outlined in the initial agreement, with any uncompleted work being billed accordingly.

If you’re considering cancellation, I recommend discussing your concerns first. Often, adjustments to the strategy or focus areas can help meet your goals without the need to end the partnership. My priority is ensuring that you’re getting the most value from the SEO services. Whether you choose to continue or cancel, I will ensure that the process is as seamless as possible and that you receive all the information you need to move forward.

While I do not offer guarantees for specific ranking improvements, I focus on delivering proven, results-driven SEO strategies that prioritise long-term, sustainable growth. SEO is influenced by many factors, including search engine algorithms, competition, and industry changes, which can make exact ranking guarantees unrealistic. However, I commit to transparency and regular performance tracking, ensuring that you see measurable progress in key metrics such as organic traffic, conversions, and keyword rankings. My approach is tailored to your unique business needs, with continuous optimisation and adjustments to improve your search visibility over time. By focusing on high-quality content, on-page optimisation, and ethical link-building strategies, I work towards maximising your website’s potential for success in search results.

No.

While my primary focus is on optimising your website for search engines, I recognise the importance of integrating social media and content marketing to drive traffic and engagement. I can help create a content strategy that aligns with your SEO goals, including outlines for blog posts, articles, and landing pages designed to attract organic traffic.

Whilst I do not oversee the running of the social channels themselves, or action the physical posting of updates, I am happy to collaborate with you in the creation of a social content calendar that complements your SEO efforts by enhancing brand visibility, fostering audience engagement, and driving referral traffic. Let’s discuss how we can integrate these strategies for your business’s success.

One of the biggest SEO mistakes businesses make is focusing solely on rankings without considering user intent and overall website experience. While improving keyword rankings is important, ignoring factors like content quality, site speed, mobile optimization, and user engagement can lead to missed opportunities and poor conversion rates. To avoid this, it’s crucial to take a holistic approach that aligns SEO efforts with the needs and behavior of your target audience. Ensure that your content is valuable, relevant, and answers user queries. Additionally, focus on technical aspects like website structure, page load times, and mobile-friendliness to enhance the user experience. By adopting a comprehensive strategy that combines on-page, technical, and content optimization, you can drive more meaningful traffic and achieve better long-term results. I can help you identify and address these areas to avoid common SEO pitfalls and achieve sustainable growth.

No. Sorry.