Digital Strategy Consultations

Turning business goals into a practical digital strategy that supports long-term growth.

Define your strategy

Does any of this sound familiar?

Running your business leaves little time to think about how all the digital pieces fit together. You might be planning a new website, looking to generate more enquiries, or wondering whether you’re focusing your time and budget in the right places.

You know your business needs to do more online, but you don’t know where to start, and you’re unsure which opportunities will deliver the biggest return.

If so, you’re not alone. Many businesses have ambitious goals but lack a clear digital strategy to help achieve them. That’s where I step in.

I help businesses take a step back and look at the bigger picture. Creating a clear digital strategy that brings together their website, search visibility, email marketing, social media, online listings, and other digital activities. The result is a practical plan that’s focused on your goals and gives you confidence about what to do next.

How I can help Build a strategy with me

What is Digital Strategy?

A successful digital presence is about much more than having a good website or posting regularly on social media. It’s about understanding your business goals and making sure your digital activity is working together to help achieve them.

How I can help…

Business & Website Strategy

Aligning your website with your business goals and customer needs through structure and content.

Website Audits & Performance Reviews

Identifying opportunities to improve usability (UI/UX), performance, and conversions.

customer journey and conversion optimisation

Customer Journey & Conversion Optimisation

Improving how visitors find and engage with your website and encourage them to take action (CRO).

Digital Marketing Strategy

Helping you understand how SEO, email marketing, social media, and content marketing work together and how this can be improved.

Platform & Technology Advice

Helping you choose the right tools and platforms for your business. Your CMS, CRM, social platforms and content creation tools all need to be on point.

Digital Roadmaps

Creating a clear, prioritised plan for future growth based on your business goals and available resources.

Over the years, I’ve worked with businesses and organisations of all sizes, and one thing I’ve learned is that many people know what they want to achieve, but aren’t always sure how to get there online.

That’s where I can help.

Together, we’ll look at your current digital presence, identify opportunities for improvement, and create a practical strategy that supports your goals, whether that’s generating more enquiries, improving customer engagement, increasing online sales, or simply bringing more structure and direction to your digital activity.

Let’s build a strategy Who I work with

Who I work with and how I can help

I work with small and medium-sized businesses, owner-managed companies, charities, and non-profit organisations that need an experienced digital partner to help them make sense of the online world. Some are launching a new venture, some are planning a new website, and others simply feel that their digital activity lacks direction or isn’t delivering the results they’d hoped for.

Whatever stage you’re at, my role is to provide honest, practical advice and help you make informed decisions that support your organisation’s goals, both now and in the future.

Aspects of your digital strategy we would discuss include:

Website Strategy
SEO
Content Marketing
Email Marketing
Social Media
Google Business Profile
Link Building
Analytics & Reporting
Conversion Optimisation
Technology & Platform Advice

Digital Strategy for Sapience Communications

Ways we can work together

Every organisation is different, so there isn’t a one-size-fits-all approach to digital strategy. Some clients only require a focused half-day or one-day workshop, while others benefit from a more detailed review and ongoing consultancy support.

Following an initial conversation, I’ll recommend the most appropriate approach for your needs and provide a clear, transparent quotation.

One-Off Strategy Workshop

A focused session to review your current digital presence and identify opportunities. The results of which will be collated into a comprehensive digital strategy document, outlining strengths, weaknesses, and suggested actions.

UI and UX Design Services and Website Audit

Website & Digital Audits

Independent, detailed assessments of each digital platform with practical recommendations for improvements.

Ongoing Consultancy & Support

A flexible partnership providing ongoing strategic guidance and support, including periodic reviews – likely quarterly – to assess the impact of targeted changes to your strategy.

Not sure what level of support you need? That’s absolutely fine. Our initial conversation is simply an opportunity to discuss your goals, explore the options available, and determine the approach that’s right for your organisation.

Let’s get started

Service areas

I deliver digital consultancy services to local businesses and those that I can easily reach via public transport. But with the joys of online communication tools such as Zoom, Google Meet and Teams, I can provide consultancy services to just about any business, anywhere.

Local Businesses

Anywhere that can be reached by foot or public transport within 30-60 mins.

• Wallington & Waddon
• Carshalton & Hackbridge
• Sutton
• Croydon
• Morden
• Merton
• Wimbledon
• Purley & Coulsdon
• Cheam & Ewell

London Businesses

I’m just 30 mins from Victoria, allowing me to get to most Central London businesses in under an hour.

South London areas that are also easily accessible are:
• Battersea
• Clapham
• Balham
• Streatham
• Tulse Hill
• Herne Hill
• Mitcham

National Businesses

With online communication tools being commonplace in a post-COVID19 world, it’s easy to talk to just about anyone no matter where they are. So, if you’re business is based elsewhere in the UK and you would like to talk to me about providing an audit of your website, feel free to get in touch.

Need a Clearer Digital Direction?

If you’re unsure where to focus your digital efforts or need help turning your business goals into a practical online strategy, I’d be happy to help.

Book a no-obligation consultation call, and we’ll discuss how your website and digital channels can work harder for your business.

Let’s get started Digital Strategy FAQ

Let’s build a digital strategy that delivers!

Just fill out the form here with your details and a general outline of your requirements, but feel free to get detailed if you wish. I’ll then get in touch to discuss how I can help build a sustainable digital strategy that meets your business goals.

Address:	By appointment only
Email(s):	gmwc@gregmac.co.uk
Phone(s):	Supplied after initial enquiry by form or email

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Digital Strategy FAQ

I hope the information above helps clarify how I can help build a better, clearer digital strategy for your business. But if you still have questions, I have listed some common FAQs. If you still need clarification, please feel free to contact me using the form above, and I’ll be happy to help.

A digital strategy consultation gives you a chance to step back from the day-to-day running of your business and assess how your digital presence is performing overall. We’ll review the areas that matter to your organisation (your website, SEO, content, email, social media, analytics and online visibility), identify opportunities and weaknesses, and agree practical priorities for moving forward.

The aim isn’t to give you a long list of things you could do. It’s to help you understand what you should do, why it matters, and where your time and budget are likely to have the greatest impact.

Digital strategy consultations are particularly useful for small and growing businesses, owner-managed businesses, charities and non-profit organisations that want to make better use of digital platforms and marketing channels, but aren’t sure where to focus their efforts.
You may already have a website, social media presence, email marketing and other digital activity in place, but feel that they aren’t working together effectively. Or perhaps you’re starting from scratch and want to make sure you build your digital presence on solid foundations.

The exact focus will depend on your organisation and objectives. We might look at your website and customer journey, search engine optimisation, content, social media, email marketing, Google Business Profile, analytics, conversion opportunities and the technology you use.
We’ll concentrate on the areas most relevant to your situation rather than working through a generic checklist. The consultation is about understanding the bigger picture and identifying the practical changes that can make the biggest difference.

Not at all. In fact, many clients come to me precisely because they don’t have a clear digital strategy.

You don’t need to be an expert in digital marketing or know exactly what needs fixing. I’ll help you make sense of where you are now, explain the opportunities in straightforward language and help you decide what to prioritise next.

That depends on the type of consultation or workshop you choose.

For a more comprehensive digital strategy workshop, I can produce a detailed strategy document outlining the key findings, recommendations, and priorities. For a more focused consultation, the emphasis may be on discussing your challenges and opportunities and agreeing practical next steps.

Either way, you should come away with greater clarity about what to do next.

There isn’t a one-size-fits-all approach. A focused consultation may only require a half-day workshop, while a more detailed review or strategy workshop may take longer.

The right approach depends on what you’re trying to achieve, the complexity of your digital presence and how much analysis is required beforehand. I’ll recommend a suitable format once I understand what you need help with.

Absolutely. Getting the strategy right before a new website is designed or built can save considerable time and money later.

I can help you think through your objectives, target audiences, content, information architecture, customer journeys, SEO, functionality and measurement requirements. This helps ensure that your new website is built around your business and your customers, rather than simply being a visual redesign.

Yes. A website can look perfectly good but still fail to turn visitors into enquiries or customers.

We can look at the complete journey, from how people find your website to what happens when they arrive — including messaging, content, navigation, calls to action, trust signals, usability, SEO, and conversion opportunities. The aim is to identify where potential customers may be dropping out and what could be improved.

Yes. Some clients need a one-off review and a clear plan, while others benefit from having someone they can turn to as their digital activity develops.

Ongoing consultancy can provide a regular opportunity to review performance, reassess priorities, evaluate new opportunities, and ensure your digital activity continues to support your wider business objectives. This can be particularly valuable when you don’t need a full-time digital strategist.

That depends on what you need. You may simply want to take the recommendations away and implement them yourself, or you may want further help putting the strategy into practice.

If appropriate, we can discuss ongoing consultancy or specific areas where you would like additional support. There’s no expectation that you need to commit to further work. The priority is making sure you have a clear understanding of what you should do next.