As a freelance web designer, I provide a range of website design services that focus on clarity, usability, and long-term performance. The approach is straightforward — to identify what your business needs, avoid unnecessary complexity, and design websites that are built to work in practice, not just look good.
A clear process makes a big difference to how smoothly a web design project runs for both of us.
As an experienced web designer, I follow a structured but flexible approach that’s transparent and focused on results. You’ll always know what stage we’re at in the process, what’s needed from you, and what comes next.
Although web designers tend to approach page creation in terms of content blocks, there are some pages that require a specific design due to their unique purpose. For example, the home page is often the main landing page for many users and so needs to be highly engaging. Also, the contact page is often unique due to its inclusion of a map, form, social links and other specific elements. Larger websites with more functionality requirements are likely to require a higher number of unique page templates.
As mentioned, many web pages are now created from a series of blocks, each designed to hold specific types of content. These blocks would be designed and presented in the form of full web pages, presenting each block in context, ideally with real content. This approach builds flexibility into website creation. Larger websites with more complex content requirements are likely to require a higher number of unique content blocks.
Years of experience have shown that, with an accurate brief, no more than 3 unique web design concepts need to be presented for client consideration. If the brief (and budget) are tight and full brand guidelines are available, it may be that only 2 options are needed, although this is often proven too restrictive. If required, additional design concepts can be quoted for and should be discussed before the project starts.
Once the initial design concepts have been presented, the idea is to choose one designs for further exploration. Tweaking the design where necessary in terms of colour scheme, font sizes, navigation, style of imagery, etc. This should be achievable within 2 rounds of changes before the final design is cemented.
I deliver web services to local businesses in and around London. But with the joys of online communication tools such as Zoom, Google Meet and Teams, I can provide web services to just about any business, anywhere.
Just fill out the form here with your details and an outline of your requirements, but feel free to get detailed if you wish. I’ll then get in touch to clarify a few details before putting together an initial propsal.
| Address: | By appointment only |
| Email(s): | gmwc@gregmac.co.uk |
| Phone(s): | Supplied after initial enquiry by form or email |
I hope the info above helps clarify the way I like to work, how I quote, and the service that I offer. But if you still have questions, I have listed some common FAQs below that may further assist you. If you need additional clarification, please feel free to contact me using the form above, and I’ll be happy to help.
